The Sales Funnel For Effective Online Marketing
For centuries, the sales funnel has been an an integral part of traditional marketing and business. Recently however, it appears that funnels are being talked about everywhere on the internet.
It is evident that many want to know more about this concept and how they could use it to improve their online business marketing strategies. Read on to find out more about the sales funnel to effective Internet marketing.
The Sales Funnel: What exactly is it?
A marketing funnel does not actually refer to a funnel. In this case using the term funnel is to visual describe the sales process from the beginning to the end. The term"funnel" can be used to describe the sales process because it has both a wider entry path for "Unqualified Prospects" as well as a smaller opening for converts at the bottom.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
People that are "unqualified prospects" are at the upper end of the funnel. These are those who have not met with you, but might be interested in your products or services. After many phone calls, sales and promotions later you've contacted people who have bought your product or services.
The effectiveness of a lead generation funnel comes from the fact that it permits you to monitor the potential buyers' behavior throughout the lengthy sales process. The sales funnel allows you to predict the number of potential customers who will ultimately be customers by calculating the prospects who are qualified at each step.
A sales funnel will allow you to see exactly what and where your sales process is failing or working, or if your campaign isn't getting a sufficient amount of prospective customers at any point in the process. This information allows you to choose exactly the areas you need to focus your attention and work to keep sales at a necessary level and, in turn, achieve your marketing objectives. It is used to monitor and manage the sales process of customers.
The Sales Funnel Top - Front - End
The top section of your sales funnel will require continuous testing and will be the most active. There is no limit of front-end concepts. Your imagination and your resources are your only limits.
The primary objective is to attract new customers and convert them to buyers.
If a potential customer opts in or subscribes to something you offer, they are "qualified". This is where the prospective customer, or "Unqualified Prospect", becomes a qualified lead. They've taken action that shows that they may be interested in your product or service.
To make your front-end effective, you need to direct targeted traffic to your website, blog or squeeze page blog. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube), banners and blogging are the best methods and resources to do this.
There are a variety of methods to "qualify" an "unqualified potential customer. A squeeze page is one of the most effective ways to "qualify" the unqualified prospect. It allows you to offer something of value, relevant to your products or service, which customers can get for free or at a greatly reduced cost by requesting their email address. The products offered vary from video and newsletters to ebooks, e-mail courses, related reports and more.
It is clear that the front-end is where customers are drawn to your sales funnel. The back-end is what we need to focus on.
The Back-End, or Bottom of The Funnel
The bottom, or back end, of the funnel is where the major sales and profits occur. It is also where you'll discover the more expensive products. Basically these would be relevant to the same niche but delivered in different formats such as video, audio, live interaction or private consult.
The main difference concerning the front-end and back-end lies in the kind of client and the cost of the service or product that is being provided.
While it's true that just a small percent, say 1-2% of the overall number of folks who enter your front end will finish up at the back end. This is because a select few people will spend a larger amount of funds.
It is evident that, although front-end products and services can be priced at less than $100, back-end products and services typically cost in the 100s or 1000's. This makes the back-end or bottom of the funnel sales funnel to be the primary source of income for your Internet business, it's also the most reliable and stable part of the sales process.
As I mentioned earlier, the sales funnel can be as straightforward or complex as your imagination or resources allow.
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