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What is a Marketing Funnel

Apr 6

What is a marketing channel? And what are the reasons why an online marketing professional need one?

It is a marketing strategy that is designed to draw new customers to your website. This is a sales process in which someone visits your website to look up information that will help them solve their issue. However, via specific tools, you can learn how to build a relationship with each visitor.


This will allow you to better be aware of the needs of each visitor. This will allow you to provide the best information possible to all your visitors. Visitors is more comfortable purchasing your products if you have gained their trust. This visitor will then become a client.

Many customers turn into regular customers, and are more likely to purchase every product on your website. A marketing funnel consists of all of the steps required to bring a frequent user of your site into a loyal customer and buy every product you offer.


https://www.youtube.com/watch?v=-fLbdLvE6Bk

This is the ultimate goal. It is achievable with a properly designed funnel.

Your marketing tools are attracted the attention of people and bringing them into your funnel. Once they've filled out the form on the PERSONAL lead capture page, they will be added to the funnel. Since no one is going to sign up to your lead capture page, I said "personal". They want to be a leader, not an organization.

The lead capture page is the entrance into the funnel. When they click the "Sign up Now" or "Enter Here" button, they are entered into an entirely new idea in network marketing.

It is their choice. It's their choice. You've not sold them anything, other than your leadership qualities as a mentor and as someone who can help them increase leads and bring more money into their businesses.

This is how a typical advertising funnel works.

At the "front-end" you have an offer that is free to draw and attract people who might be interested in purchasing your products further down the sales funnel. In order to get the product for free, users must sign up (also known as opt-in) and give their email address as well as their name which in turn will be added to your email list.

You now have these people in your email list and you are able to offer them similar offers that might interest them.

When they sign up for the offer, the user will be directed to a webpage that provides a low price or what is known as a tripwire offer. It is here that they'll be taken to the "backend" of funnel.

The purchaser are taken to a similar offer with less cost when they buy the lower-cost offer (also known as an upsell). A person who also purchases the lower priced offer will be taken to the next similar product at a higher rate. This process can continue for several more.

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For more information, go to this channel.

https://www.youtube.com/channel/UC05wz6MQAasx7KYF2UCHpOw/videos